2026 GUANGZHOU INTERNATIONAL HYGIENE PRODUCTS AND HOUSEHOLD PAPER SUPPLY CHAIN EXHIBITION
Industry Transformation: From Volume Growth to Value-Driven Development
As the global hygiene products market steadily moves toward a new milestone of USD 260 billion, and as sustainable materials, intelligent care, and precise segmentation become the core keys to industry breakthroughs, a premier industrial event that links innovation momentum with market demand is ready to unfold.
Hosted by Bowei Media, the 2026 Guangzhou International Hygiene Products & Tissue Paper Supply Chain Exhibition will be held on October 15–17, 2026 at the Guangzhou Haizhu International Convention and Exhibition Center. Leveraging Guangzhou's strategic advantages as an international transportation hub and foreign trade gateway, the exhibition is rooted in South China, radiates across the Guangdong–Hong Kong–Macao Greater Bay Area, connects the national market, and precisely links cross-border purchasers, foreign trade agents, overseas channel partners from more than 30 countries and regions worldwide, as well as leading domestic retailers, chain brand stores, and core online platform merchants, converging into a premier trade hub integrating both domestic and international markets.
Driven by both consumption upgrade and policy guidance, the hygiene products and tissue paper industry is undergoing a profound structural transformation.
Global Demand Continues to Expand
With accelerating population aging, rising health awareness, and the growing purchasing power of emerging markets, the global hygiene products market maintains steady growth. The adult incontinence care market continues to lead in annual compound growth rate, baby care is upgrading toward premiumization and functionality, new segments in the feminine care market are constantly emerging, and pet hygiene products have become the fastest-growing dark horse segment.
Green Transformation Is Urgent
Driven by the "Dual Carbon" goals and the global ESG movement, green solutions such as biodegradable materials, bio-based SAP, eco-friendly nonwovens, and plastic-reduced packaging are shifting from "nice-to-have" to "must-have." Industry leaders are increasingly investing in sustainable supply chain initiatives, making environmental performance a core criterion for international procurement.
Technology Reshapes the Industry Ecosystem
Smart sensing technology empowers product function upgrades, flexible manufacturing and digital factories drive production efficiency leaps, AI-powered precision R&D shortens new product time-to-market, and IoT traceability systems build a transparent quality system across the entire chain. Technology is no longer just backend support—it is a front-line competitive advantage.
Supply Chain Regionalization and Resilience
In the post-pandemic era, global supply chains are accelerating their restructuring, with both "China+1" and "regionalization" strategies developing in parallel. Chinese enterprises must not only consolidate their position as the global manufacturing hub but also climb up the value chain through technological innovation and brand upgrading.
This exhibition aligns with these trends, precisely capturing the above opportunities, and provides every participant along the global hygiene products and tissue paper supply chain with an efficient platform for gaining insights, connecting resources, and closing deals.
Exhibition Highlights: Six Core Values
Prime Timing, Sharing the Massive International Traffic of the Canton Fair
Full Industry Chain Coverage, One-Stop Connection Across Upstream and Downstream
Precise Buyer Invitation, Ensuring Trade Effectiveness
High-End Concurrent Events, Empowering Industry Development in Depth
2026 China Hygiene Products Industry
Globalization & Development Forum
Omni-Channel Media Promotion, Billions of Impressions for Maximum Exposure
Heart of the Greater Bay Area, Connecting Global Trade Networks
Exhibits Range
Hygiene Care Products Zone
Feminine Care: Sanitary napkins, panty liners, maternity pads, nursing pads, dual-use pads, tampons
Baby Care: Diapers, pull-up pants, diaper liners
Adult Care: Adult diapers, adult pull-up pants, light incontinence products, under pads
Wet Wipes & Wipes: Wet wipes, towel rolls, wet toilet paper, paper underwear
Pet Hygiene: Pet pads, pet diapers, pet waste bags, pet wipes
Medical Protection: Disposable medical hygiene products, masks, gloves, protective clothing, etc.
Tissue Paper Zone
Toilet paper, facial tissues, pocket tissues, napkins, kitchen paper towels, hand towels, toilet seat covers
Commercial and industrial paper products
Raw Materials Zone
Nonwovens, spunlace, meltblown, bicomponent fibers, ES composite staple fibers
Biodegradable materials, bio-based polymers, pulp, fluff pulp
Cast films, plastic masterbatches, tapes/adhesives/hook & loop fasteners, elastic materials, elastic bands, perforated films
Super absorbent polymers (SAP), papermaking chemicals, fragrances, surface treatment agents and additives
Release paper/release films, functional coating materials
Production Equipment & Technology Zone
Hygiene products production lines, nonwovens machinery, dry-laid paper equipment
Wet wipes/dry wipes production equipment, diaper/sanitary napkin complete production lines
Testing instruments, web guiding systems, automation control systems
Conveying systems, stacking and packaging equipment, coders, bag-making machines
Smart factory solutions, digital management systems
OEM/ODM & Brand Services Zone
Contract manufacturing, brand incubation, packaging design, supply chain financial services
Precise Buyer Invitation
International Buyers
- Cross-border e-commerce platform procurement heads
- Overseas distributors/agents
- Chain supermarket buyers
- International trading companies
Domestic Channels
- Large supermarket chains and convenience store systems
- Baby product chain stores and pharmacy channels
- Core merchants on e-commerce platforms
- Live-streaming e-commerce agencies and community group buying platforms
Industry Buyers
- Finished product brand owners
- OEM/ODM procurement managers
- Raw materials and equipment purchasers
Who Should Attend
Raw Material Suppliers
Here you will find procurement decision-makers from hundreds of finished product manufacturers—an excellent window to expand B2B clients and promote new materials.
Equipment Manufacturers
Driven by industrial upgrading and smart manufacturing trends, equipment renewal demand is strong. On-site demonstrations and technical exchanges allow buyers to witness your technological capabilities firsthand.
Finished Product Brands
Whether seeking OEM partners, expanding channel networks, showcasing brand strength, or capturing consumer trends, this is an annual stage not to be missed.
Cross-Border E-Commerce / Foreign Trade Companies
The Canton Fair's concurrent traffic advantage, combined with the precise positioning of a professional exhibition, makes "finding quality products and reliable factories" highly efficient and direct.
Distributors / Retailers
One-stop evaluation of new products for the entire year, connecting with source factories, securing exclusive supply, and seizing market opportunities ahead of the competition.
Exhibition Information
Basic Exhibition Information
Booth Reservation
Exhibition Inquiries: Please contact the organizing committee (Yufei Wu: 180 6555 0155) for detailed exhibitor manual and floor plan
Media Partnership: Industry media and social media influencers are welcome to discuss collaborative promotion opportunities
We look forward to meeting you at this trillion-yuan industry gathering
Address: Room 1407, Taihe Center, Fengze District, Quanzhou City, Fujian Province
Tel: +86 13805933111 / +86 13905958872
Email: bwm@bowemedia.com
Website: www.hpseexpo.com
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